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The Four Pillars Of A Successful Business by Forbes


Daniel Berman

President and CEO at AD1 Global, a fully-integrated hospitality, acquisition, development, and management company headquartered in Florida.

I like to believe that the hospitality industry can be broken down into four simple pillars. In my business, at least, I firmly stand by these four important components that I believe are essential for any company. In no particular order, they are happy employees, happy investors, happy guests and technology.

Happy Employees

In order for a company to truly succeed, the people who work there need to be passionate about their jobs. When an employee loves what they do, they no longer look at it like a tedious 9-to-5 job. The happiness and satisfaction of your employees is of the utmost importance. It’s a decisive factor in how they will interact with your clients and guests. This pillar must be nurtured, as it influences every other part of the process. Happy employees lead to happy teams, which lead to happy environments and work spaces, which eventually lead to happy hotel guests.

In my personal career, I’ve made it a point to ensure that my employees are content, and I’m very proud of the work culture that we have built over the past 10 years as a company. I’ve witnessed firsthand what a happy employee is capable of, and the effect that it has on his/her own personal journey.

The process didn’t happen overnight, which is why it’s important to ruminate on some of the ways in which companies can make this possible. Many employees spend more time at work than they do at home, which is why you should make it your goal to create a space that your employees will be genuinely happy and proud to go to every day. As corny as it may sound, everyone should feel like they’re part of a big family.

Take the time to get to know everyone on an individual basis. Learn what they like and dislike, and go out of your way to connect to all of your employees, whether the general manager of one of your hotels or part of the housekeeping team. Encourage them. Build them up. Create opportunities for them to participate and excel. Acknowledge those accomplishments, and verbally recognize their efforts. Every single one of them deserves your respect and attention, and you’d be surprised to see how something as simple as a “Hello! How’s your day going?” or “Keep up the great work!” can make an impact.

Happy Investors

Without the financial help of investors, your company probably wouldn’t be where it is today. I know mine wouldn’t. You can have great ideas, but if you don’t have the funds to support you and materialize those ideas, then you’re basically stuck at square one. The bottom line is obviously important for any investor because they place their trust in you in order to receive a good return on their investment. However, it goes far beyond the business transaction.

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