Two of AD1 Global’s Disney-Area Hotels Converting from Choice to IHG Flags
HOLLYWOOD, Fl. (November 30, 2018) — Two of AD1 Global’s Disney-area hotels, the Comfort Inn Lake Buena Vista and the Royale Parc Suites, are being converted from Choice brands to InterContinental Hotels Group flags.
According to CFO Alex Fridzon, the company is planning to spend approximately $13 million on renovations in order to be in compliance with IHG’s brand standards. IHG—which includes well-known brands like Holiday Inn, Crowne Plaza, and Staybridge Suites—has more than 5,000 hotels across nearly 100 countries.
“Both properties, because of the structure and how they were built, have been underutilized,” said Alex Fridzon. “We have a very good relationship with IHG, and they bought into our plan.”
It’s these close relationships with brands such as IHG that have led the company to such great success.
“Building strong relationships with brands is of the utmost importance to us,” said Executive Vice President Arie Fridzon. “We’ve had such great experiences working with them so far and we look forward to extending this relationship to other projects in Orlando and the U.S. in the future.”
The six-story, 200-room Comfort Inn Lake Buena Vista will be converted into IHG’s upper-scale Crowne Plaza. Renovations, which began in August of this year, include a complete overhaul of the guest rooms. They are being remodeled one floor at a time and are expected to be completed by March 2019, with the common areas expected to be ready by the end of May.
Other improvements include adding a splash pad and enhancing the pool area, as well as refreshing the building’s exterior by implementing a new color scheme and installing contemporary perforated metal guardrails on all the balconies. Moreover, AD1 Global’s in-house design team is using Crowne Plaza’s guidelines to redesign the lobby and transform the current breakfast space into a restaurant and bar, creating a full-service dining experience for guests to enjoy.
“The design is a bit different,” said Alex Fridzon. “It’s modern and spacious and works very well for business and leisure. It’s going to be very tech-friendly.”
The hotel will be among the first to introduce Crowne Plaza’s newly-patented and innovative WorkLife model rooms, which according to IHG, were designed “to help modern business travelers unleash their productivity and provide them with a space that fits their blended lifestyle.”
Renovations are also well underway at the Royale Parc Suites, which is in the process of converting from a Quality Suites to an upper-scale Staybridge Suites.
“The landscaping isn’t done yet, but we’ve already painted and added a lot of stonework to the exterior to incorporate the prototypical Staybridge Suites design,” said Alex Fridzon.
The 224-room hotel will undergo a complete guest room renovation that will be completed in five phases. Each room will receive new flooring, furnishings, kitchen and bathroom to meet brand standards, all of which are expected to be completed by April 2019.
AD1 Global has a strong presence in the Orlando market, with these hotels being two of five in the area.
“The Orlando area continues to boom,” said Daniel Berman, CEO of AD1 Global. “The city receives more than 70 million tourists annually, and that number continues to grow.”
The company shows no signs of slowing down any time soon, with several large-scale Orlando-area developments in the works and possible new acquisitions coming next year. Along with their affiliate company, AD1 Development, they are set to break ground on a dual-branded Aloft and Element development near SeaWorld early next year. The company is also awaiting permits to begin construction on their unique 59 Acres development project, which will include a Holiday Inn Express, a Four Points by Sheraton, and a Staybridge Suites, as well as a clear water lagoon and family-friendly waterpark.
“There’s no better place to set up shop than Orlando,” said Berman. “We’re very excited to see these projects come to fruition.”
AD1 Global’s portfolio has quickly expanded to now include fifteen hotels, including internationally recognized brands such as Hilton, Marriott, Hyatt, and Wyndham. The company is actively engaged in finding new acquisitions. For more information, please visit www.ad1global.com.
About AD1 Global:
AD1 Global is a fully-integrated hospitality company based in Hollywood, Florida. Involved in every facet of the business, the company focuses on everything from strategic acquisitions and new developments, to renovations, management services, and investments. AD1 Global offers complete and comprehensive hotel solutions tailored to the specific needs of each individual property. The company’s goal is to continuously improve the work process, resulting in highly profitable hotels.